* The keyword frequencies suggested below are based on the number of times ANY of the words in your keyword phrase "Affordable insurance" appear on the page, DIVIDED by the number of words in the phrase.

A keyword frequency from 1 to 4 is suggested for the Link Text area. Your frequency is 4.5 right now so you might consider decreasing your Keyword count in the Link Text.

A keyword prominence of at least 45% is suggested for the Link Text area. Your prominence is 13.7% right now so you might consider increasing your prominence in the Link Text.

A keyword frequency from 1 to 2 is suggested for the Alt area. Your frequency is 3.0 right now so you might consider decreasing your Keyword count in the Alt.

A keyword frequency from 1 to 11 is suggested for the Body Text area. Your frequency is 13.5 right now so you might consider decreasing your Keyword count in the Body Text.

A word count from 408 to 602 is suggested for the Body Text area. Your word count is 642 right now so you might consider decreasing your word count in the Body Text.

A keyword prominence of at least 39% is suggested for the Body Text area. Your prominence is 27.8% right now so you might consider increasing your prominence in the Body Text.

A total frequency from 5 to 25 is suggested for the page as a whole. Your total frequency is 27 now, so you might consider decreasing your frequency count.

Link popularity score: 0 links to domain Diversifiedins.com were found using Google to perform the check. 0 links to compare domain www.insure.com were found using Google to perform the check. This is called your link popularity. Links from other sites are very important to achieving top rankings. The more links from other Web sites you have, the more it can help improve your rankings. It also makes it easier to get and stay indexed. To check link popularity on competing sites or to improve your link popularity, click here.

In general, home pages will rank higher than sub-pages, all other things being equal. Therefore, if you are looking for an additional advantage, consider purchasing additional domains named after the most important Keywords you wish to optimize, and then optimize the home page for each domain for a different Keyword. A home page is defined as a page name with the root ending in "home.", "index.", or "default." such as "index.htm", "default.asp", or "myhome.html". For example, an ideal Url would be "http://www.mykeyword.com/index.htm." To check the availability of a domain or to purchase a domain name, click here.

October 14, 2002 - If you're looking for a very detailed, technical analysis of how Google ranks pages, check out the 56+ pages of "Page Rank Uncovered." While not a light read, it can be useful for those who have tried everything else with Google and still need more insights to gain a competitive edge. Main point from the article: The more good quality links pointing to your site, the better.

October 14, 2002 - Having trouble getting listed with Google? According to an FAQ on their site, submitting to Open Directory (DMOZ) and/or Yahoo will get you included in Google because of partner agreements Google has with these companies.

October 14, 2002 - Advanced tip: Improve rankings via Server Side Includes (SSI) and keep your content fresh.

October 14, 2002 - Search Engine Marketing 101: Learn What Search Engines See When They Visit Your Web Site.

September 12, 2002 - Google reached a deal with AOL and IWon to provide them with their results. Your rankings will likely be identical on these engines, although they may vary some when AOL or IWon's copy of the database is not as current as Google's. Read article...

July 12, 2002 - Expect your rankings to change after Google's monthly reindexing. This normally occurs during the last week of the month, although they can run a week ahead or behind on occasion.

June 15, 2002 - An unusual number of sites were reported as being dropped from Google in May. Learn why.

June 15, 2002 - It's not enough to achieve top positions. If you have a high ranking and few people click on your listing, then what good is it? Learn to increase your clicks by creating 'Killer Title Tags.'

May 22, 2002 - If you have a printed catalog of products, be sure to submit it to Google's new print catalog directory. Google will scan your catalog so that it can be browsed by potentially millions of Google users. All the contact information in your catalog will remain intact so prospects can read your catalog online and then order from you.

May 15, 2002 - Make sure your pages, particularly your home page loads quickly to prevent people from clicking away. Try to keep the page size plus all the images to no more than 50K to 75K. You can use free services like Spinwave's Image Cruncher to compress your image files.

May 15, 2002 - Google indexes many document types beyond HTML files such as Word (.doc) and Adobe Acrobat (.PDF) files. It's believed most Web marketers do not bother to optimize these file types. Since many of these 'relatively' uncommon file types tend to rank well in Google, we suspect that Google may be giving non-HTML file types a rankings boost. Since most machines can now read PDF files from a browser, you might try creating some PDF files designed to achieve top rankings. Don't forget to include your Web site Url and other contact information in the document. Put important Keywords in the document name, Title, and headings. Logically, the words in larger font sizes in a PDF document may be considered more important by Google. If you experiment with this, let us know how it works for you!

May 8, 2002 - Google AdWords has replaced Overture as the paid listing provider on AOL. Later this summer, Google will be replacing the existing Open Directory and Inktomi results on AOL with Google listings.

April 30, 2002 - Google ignores Keyword and description meta tags. However, they will not penalize you for using them. Google creates a description summary of your page using the words that surround the Keyword being searched. Make sure the first sentence of text on the page includes your Keyword as close to the beginning of the sentence as possible.

April 6, 2002 : Choosing the right Keywords to target is of paramount importance to your success in search engine marketing. Learn about an ingenious way to use Wordtracker to find Keywords that will not only make it easier to gain top rankings, but will gain you more traffic than poorly chosen Keywords.

April 6, 2002 : As reported by Planet Ocean, FAST sees spam as public enemy number one. They've identified two-thirds of the servers in the world as spam servers. Be sure you read our article about how to ensure your Web site does not inadvertently share a blacklisted IP. Having a "tainted" IP address could prevent you from achieving top rankings not only on AlltheWeb/Lycos, but also on Google.

March 17th 2002 - Most of the major engines offer some form of paid submission or inclusion option. Learn about the various forms of paid submission and how you can use these options to your advantage.

March 17th 2002 - Be aware that the more outbound links on a page that link to you, the less that page will increase your link popularity rating on Google. For example, a page that has only one link on it which happens to point to your Web site will increase your ranking significantly more than a page that has 50 links pointing to you and a variety of other Web sites.

March 17th 2002 - Before submitting to Google, be sure you submit to Open Directory, and if possible to Yahoo. This will both improve your chances of being indexed by Google and should improve your ranking.

February 8th, 2002: Google offers a free toolbar browser plug-in on their site to make searching Google more convenient. It also reports the PageRank of a page which can be useful to determine how valuable or relevant Google considers your page to be in relation to other pages. Unfortunately, Webmasters have reported that this toolbar records a cookie on your hard drive that can be used to track your surfing activities and could be used to associate you to the IP address you use, even if you have a dynamic IP. At least in one instance, it's been reported that Google used this cookie feature to track down the author of a program that reported PageRank without needing to run the toolbar program. Google demanded that the author remove the program from his site. Therefore, although the toolbar can be useful, you should be extremely cautious about using it. Google could use it to track your activities or associate such activities to other things you do such as submissions. If you wish to play it safe, consider avoiding the use of the Google toolbar.

February 8th, 2002: IMPORTANT: Avoid spamming a search engine and having your pages dropped in rank or banned! Read "Thou Shalt Not Spam: The 12 Commandments of Search Engine Marketing."

Learn how to bring in additional traffic and gain easy top rankings on commonly misspelled words. There's a free service that will help you do it.

Google displays Open Directory Project links to Open Directory categories for Web sites that have a listing in Open Directory. Therefore, this is one more reason to gain a great listing in this popular (and free) directory. Be sure to read our Open Directory tips BEFORE submitting.

Including Keywords in the H1 Heading tag can improve your rank on many search engines. Learn how to use the H1 tag while controlling its appearance on your page.

Google now has a new image search service that helps users locate graphics on the Web. For tips on how to get your images to rank higher, or to prevent Google and other engines from indexing images on your site, click here.

A link to your page from another page that includes your Keyword in the Title or Heading tag will improve your link popularity with Google more so than a page without the Keyword in the Title or headings.

Include your company name and address on every significant page of your Web site. This will improve your chances of being found when a person searches for a product or service in a certain city or part of the country.

Purchasing and setting up multiple domains can be a great way to increase your visibility on the Web and if you cross-link your domains, you can improve your link popularity for each site. This can also enhance your "theme" rating. However, it's best if you host the cross linked domains at separate Web hosts so that the first 3 blocks of the site's IP address (xxx.xxx.xxx) are different. Some engines may ignore link popularity if the IP addresses of the sites are too close together numerically. Warning: Make sure each new domain has unique content to avoid spamming!

Read our Top 5 Tips and Mistakes of Search Engine Marketers for a great overview of what you should do and not do to promote your site.

Google has gone on record that they now consider "link farms" to be a form of spam and may ban sites that participate in such programs. Link farms are those services that generically link to your site if you agree to link to everyone else's site that participates in the link exchange service. This does not mean Google does not want you to exchange links with other sites (quite the opposite). However, services designed to do nothing but generate large lists of random sites in an automated fashion are considered to be spam by Google. To learn about safer methods to improve your link popularity on Google, read our MarketPosition article on this topic.

Google looks for other pages that link to your page that use the Keyword in the hyperlink going to your page. Although its better if these links come from other domain names (which also have high link popularity preferrably), Google has stated that even links from pages on the same domain to another page will improve that page's link popularity. Therefore, link to your optimized page from as many other pages in your site as possible and then make sure Google indexes them. Be sure to use your important Keywords in the hyperlinks to maximize your results!

Google stated in an in-depth MarketPosition interview that you must have at least one link to your Web site from another domain name. If you do not, they will most likely ignore your submission and refuse to index your site. See our link popularity article to achieve links to your site.

According to a representative at Google, they will give more weight to Keywords that appear in bold print or larger print on the page. Therefore, be sure to bold your important Keywords and/or put them in a larger font. Creating headings containing your important Keywords would be one way to do this.

Google has stated a policy that they do not like any type of automated program to query their service. In rare cases, they have been known to ban IP's or sites caught conducting automated queries. However, they went on to say that if you run automated searches on Google, that you do so during non-peak hours (late at night, US Pacific Standard Time). Therefore, in respect to Google's wishes, we suggest that when using the Reporter, that you take advantage of the Scheduler program to schedule your Reporter missions to run during off peak hours whenever possible. You should also consider spreading our your missions during the month rather than running a large group of missions or queries during a short time period.

All major engines claim to prefer Web sites with high-quality content. In addition to improving your rankings, enhancing the quality of your Web site will also help convert more visitors to SALES. Don't fall into the trap of creating dozens of "cookie-cutter" pages that are devoid of valuable content or are lacking in aesthetics. See our article on creating high-quality pages to make your Web site the very best it can be.

IMPORTANT: Be sure you are targeting the right keywords! If you optimize for Keywords that nobody is searching for then all your efforts will be in vain. Click here to learn more.

Google does not read the Meta Description tag. Instead, it creates a summary description of your page by extracting the words that surround the Keyword being searched. Although there is no way to force Google to display a specific description for your page, your best strategy is to make sure the first sentence that utilizes your Keyword is the one you want Google to display. Google tends to extract the words surrounding the first visible occurrence of the Keyword more than any other repetitions on the page.

Tip: When viewing the source code of competing pages on Google, be sure to click on the Cached link in the Google results. This will show the exact page Google used when it indexed the page even if the Webmaster has changed their page's content since then.

Google normally does an excellent job spidering a Web site. Therefore, if you submit your home page to Google and provide visible links to your other pages, Google should find and index them without submitting each page.

Despite Google emphasizing link popularity, it also bases ranking by the content of the page. It requires ALL the words in a query to be physically on the page to consider it a match. Therefore, be sure to use your Keywords on the page. Also make sure the Keywords that might be used together in a search appear together on the page, or are at least in close proximity to each other.

Obtaining a domain name with your Keyword in it may significantly affect your score on Google. Including the Keyword in a sub-directory name or page name can also help, although not as much. Separate multiple words by dashes, underscores, or slashes in the case of sub-directories. Consider purchasing a secondary domain name for this purpose if ranking well on Google is important to you. To check the availability of a domain or to purchase a domain name, click here.

Along with using your Keyword at the top of the page, you might consider using your Keyword at least once near the bottom of your page in the Body area. This can help convey an overall "theme" to the page and may improve your score. Click here to learn why. Only make this change if it doesn't conflict with the current recommended prominence suggestion.

For additional help in improving your rankings, click here, or see the Page Analysis.

If you have time, try to establish a "theme" to your Web Site to improve your rankings. Whenever possible, link to your optimized pages from other pages and domains with your important Keywords in the linking text. For more information on cross-linking, themes, and the advantages/disadvantages of multiple domains, click here.

If you have any comments, suggestions, or questions about the above advice, e-mail us at help@webposition.com.